CRM (Client Relationship Management)

5 Magic Characteristics of an Excellent Service Team

5 Magic Characteristics of an Excellent Service Team

Monday, September 25, 2023 /Michael Kettenring
68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. For 86%, good customer service turns one-time clients into long-term brand champions. ...
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Why Data Analysis is so Important for Associations?

Why Data Analysis is so Important for Associations?

Friday, September 1, 2023 /Michael Kettenring
Associations collect an immense amount of data from their members each and every day. Let's just think about all the touch points, interactions, and transactions, attended events between active members and the association's team over time. ...
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Key Features of Online Self-Service Portals

Key Features of Online Self-Service Portals

Friday, September 1, 2023 /Michael Kettenring
Giving members or customers a secure area where they can address concerns and see personalized content is proven to boost engagement and make them know how valued they are. Millennials especially prefer self-help portals ... ...
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I am Your Virtual Assistant. How May I Help You?

I am Your Virtual Assistant. How May I Help You?

Monday, August 7, 2023 /Michael Kettenring
According to a report by Grand View Research, the global chatbot market size is expected to reach USD 1.25 billion by 2025, growing at a CAGR of 24.3% from 2020 to 2025. These numbers speak for themselves... ...
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5 Examples How AI Can Simplify Your Workflow

5 Examples How AI Can Simplify Your Workflow

Tuesday, August 1, 2023 /Michael Kettenring
It is no secret that work overload can lead to exhaustion and employees resigning. As a result, HR departments are looking for new and effective ways to retain team members and help their team to reduce stress. ...
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How Will Artificial Intelligence Impact Your Organization?

How Will Artificial Intelligence Impact Your Organization?

Monday, July 17, 2023 /Michael Kettenring
Our research team has looked at the latest Artificial Intelligence applications and how they can positively affect associations. ...
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Introducing WEEcommunicate Version 6.1

Introducing WEEcommunicate Version 6.1

Tuesday, May 23, 2023
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What Will Associations Look Like in The Future

What Will Associations Look Like in The Future

Saturday, February 18, 2023 /Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
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Who Will Associations Compete Against In The Future

Who Will Associations Compete Against In The Future

Saturday, February 18, 2023 /Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
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Important Steps to comply with Privacy Laws

Important Steps to comply with Privacy Laws

Friday, February 17, 2023 /Michael Kettenring
Marketeers may already get a high blood pressure reading this. But it is not all bad. Here is an easy guide to make your marketing  GDPR and CCPA proof. ...
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Finding the right Balance between Personalized Marketing and Customer Privacy

Finding the right Balance between Personalized Marketing and Customer Privacy

Wednesday, February 15, 2023 /Michael Kettenring
The conflict between marketing personalization and customer privacy is an ongoing challenge faced by marketers in the digital age. It stems from the fact that, on the one hand, marketers want to use customer data to understand their behavior.... ...
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Engaging Member Programs – The Untapped Potential

Engaging Member Programs – The Untapped Potential

Wednesday, February 8, 2023 /Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
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5 Effective Marketing Tools To Retain More Existing Members

5 Effective Marketing Tools To Retain More Existing Members

Friday, January 27, 2023 /Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
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Benefits Of All-In-One Software For Associations

Benefits Of All-In-One Software For Associations

Thursday, January 26, 2023 /Michael Kettenring
It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...
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8 Ways to Grow Your Memberships

8 Ways to Grow Your Memberships

Monday, January 23, 2023 /Michael Kettenring
If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...
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All-in-One Software vs. Piecemeal Software - What is Better?

All-in-One Software vs. Piecemeal Software - What is Better?

Monday, January 9, 2023 /Michael Kettenring
An all-in-one software and piecemeal software refer to two different approaches to technology solutions for organizations. ...
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Convert Data into Business Intelligence

Convert Data into Business Intelligence

Sunday, December 4, 2022 /Michael Kettenring
Every day your business creates an overwhelming amount of data. Analytics tools such as Google Analytics deliver massive reports about traffic data to your website, but they are often overwhelming. ... ...
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Knowing Your Members – a Key Success Factor in Uncertain Times

Knowing Your Members – a Key Success Factor in Uncertain Times

Friday, December 2, 2022 /Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
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What can Membership Associations expect in 2023?

What can Membership Associations expect in 2023?

Friday, September 23, 2022 /Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
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What is the right CRM for your Organization?

What is the right CRM for your Organization?

Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
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Meet WEEcommunicate latest System Upgrade Version 5.0

Meet WEEcommunicate latest System Upgrade Version 5.0

Wednesday, August 31, 2022 /Michael Kettenring
Events are back after 2 years of suffering from the effects of Covid, literally! ... ...
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3 Steps to Master the Art of Personalized Marketing

3 Steps to Master the Art of Personalized Marketing

Monday, August 29, 2022 /Michael Kettenring
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
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Breaking down Data Silos: The All-in-One Approach

Breaking down Data Silos: The All-in-One Approach

Tuesday, July 12, 2022
Imagine you can generate new contacts and leads, nurture them, convert them into customers, and even transact with them using a single software platform. Maybe even host weekly webinars, and send out surveys to collect feedback? ...
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Introducing WEEcommunicate  Version 4.0

Introducing WEEcommunicate Version 4.0

Tuesday, February 1, 2022 /Michael Kettenring
WEEcommunicate.com announces the launch of our newest version 4.0. So, what’s new? ...
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Introducing our latest version 3.2

Introducing our latest version 3.2

Sunday, November 14, 2021
We are introducing our latest version 3.2. This is a comprehensive version upgrade with many new features, focusing on two main topics: Email Marketing and Personal Meeting Room ...
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