Marketing Automation

The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...

Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...

It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...

It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...

Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...

We are introducing our latest version 3.2. This is a comprehensive version upgrade with many new features, focusing on two main topics: Email Marketing and Personal Meeting Room ...