Marketing Automation
Thursday, October 3, 2024
/Michael Kettenring
It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...
Sunday, September 1, 2024
/Michael Kettenring
Giving members or customers a secure area where they can address concerns and see personalized content is proven to boost engagement and make them know how valued they are. Millennials especially prefer self-help portals ... ...
Wednesday, August 7, 2024
/Michael Kettenring
According to a report by Grand View Research, the global chatbot market size is expected to reach USD 1.25 billion by 2025, growing at a CAGR of 24.3% from 2020 to 2025. These numbers speak for themselves... ...
Tuesday, July 4, 2023
Jumpstart your marketing and get in front of your customers again. Here are some ideas making this easy. ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Wednesday, February 8, 2023
/Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
Friday, January 27, 2023
/Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
Monday, August 29, 2022
/Michael Kettenring
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
Sunday, November 14, 2021
We are introducing our latest version 3.2. This is a comprehensive version upgrade with many new features, focusing on two main topics: Email Marketing and Personal Meeting Room ...
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