Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Monday, January 23, 2023
/Michael Kettenring
If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...
Friday, September 23, 2022
/Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...