Data Analysis

Convert Data into Business Intelligence

Convert Data into Business Intelligence

Sunday, December 4, 2022
Every day your business creates an overwhelming amount of data. Analytics tools such as Google Analytics deliver massive reports about traffic data to your website, but they are often overwhelming. ... ...
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Knowing Your Members – a Key Success Factor in Uncertain Times

Knowing Your Members – a Key Success Factor in Uncertain Times

Friday, December 2, 2022 /Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
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What can Membership Associations expect in 2023?

What can Membership Associations expect in 2023?

Friday, September 23, 2022
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
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What is the right CRM for your Organization?

What is the right CRM for your Organization?

Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
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3 Steps to Master the Art of Personalized Marketing

3 Steps to Master the Art of Personalized Marketing

Monday, August 29, 2022
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
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Breaking down Data Silos: The All-in-One Approach

Breaking down Data Silos: The All-in-One Approach

Tuesday, July 12, 2022
Imagine you can generate new contacts and leads, nurture them, convert them into customers, and even transact with them using a single software platform. Maybe even host weekly webinars, and send out surveys to collect feedback? ...
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