Data Analysis
Friday, February 17, 2023
/Michael Kettenring
Marketeers may already get a high blood pressure reading this. But it is not all bad. Here is an easy guide to make your marketing GDPR and CCPA proof. ...
Thursday, February 16, 2023
/Michael Kettenring
Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points... ...
Wednesday, February 15, 2023
/Michael Kettenring
The conflict between marketing personalization and customer privacy is an ongoing challenge faced by marketers in the digital age. It stems from the fact that, on the one hand, marketers want to use customer data to understand their behavior.... ...
Thursday, January 26, 2023
/Michael Kettenring
It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...
Monday, January 9, 2023
/Michael Kettenring
An all-in-one software and piecemeal software refer to two different approaches to technology solutions for organizations. ...
Sunday, December 4, 2022
/Michael Kettenring
Every day your business creates an overwhelming amount of data. Analytics tools such as Google Analytics deliver massive reports about traffic data to your website, but they are often overwhelming. ... ...
Friday, December 2, 2022
/Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
Friday, September 23, 2022
/Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
Monday, August 29, 2022
/Michael Kettenring
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
Tuesday, July 12, 2022
Imagine you can generate new contacts and leads, nurture them, convert them into customers, and even transact with them using a single software platform. Maybe even host weekly webinars, and send out surveys to collect feedback? ...
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