4 Ways How New Technologies Transform Events
News & Trends

4 Ways How New Technologies Transform Events

4 Ways How New Technologies Transform Events

Thursday, February 16, 2023 / Michael Kettenring

Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points. It saves time, simplifies event management, boosts engagement, and it helps making event marketing more profitable.

We have compiled a short list of the most striking catalysts of innovation:

Personal security

Thanks to Covid, personal security has become a major objective for attendees. RFID wristbands or RFID masks make contact tracing easier. Additionally, attendees can use the RFID technology to signal to other attendees how comfortable they are with social distancing. RFID can also be used to ensure the optimal show flow and prevent any bottlenecks.

But it doesn’t take a worldwide pandemic to know the benefits of event technology for security reasons. Badges, for example, have made security checks better and more pleasant. Check-in kiosks are becoming touch-less. On the more futuristic side, events can implement facial recognition at the check-in process.

Collect and analyze data

Common pre-event and post-event surveys are being replaced by real-time data collection tools. Low open rates of surveys and the time lag to create a report are making them obsolete. 
Instead, event planners now collect customer data from the very first click on the event website through the registration process to the very end of the event. Tracking lead generation, understanding customer behavior, tools to optimize the event experience are powered by technologies. 

In fact data insights and analytics reports are one of the most important benefits of event technology. Planners need to find the right technology that delivers the right analytics for them to measure event KPIs that matter for their event. 

Engage with the audience

Effectively engaging with the event audience has always been one of the most talked-about pain points for event planners, especially when planning hybrid and virtual events. Event technology can increase audience engagement in various ways. Here are some examples:

  • Gamification: incentivizing attendees to participate in the event by rewarding them
  • Q&A: receiving feedback, and opening a dialogue with attendees
  • Polling: getting opinions to steer event topics in real-time
  • Networking: apps such as text chat, video chat, posts by attendees (similar to social media sites)
  • On-demand content: attendees can watch sessions and panels after the event and thus gain more autonomy about the experience.
  • AR/VR: Take your event to the next level by incorporating VR or AR into your events

Create a community

Technology has enabled us to communicate with virtually anybody anywhere at any time – both in our personal as well as professional lives. Going beyond above engagement methods during an event, event technology allows attendees to message each other before, during, and after the event, making it easier than ever for people to network. 

Additionally, event planners can inform attendees about any potential schedule changes via event apps much more effortlessly. They can also set up chatbots that answer questions about the event.
Polling apps are highly effective engagement tools during events. They can be delivered to attendees in real-time based on their precise location in on-site events or served on-screen during virtual events. 
In a sense, certain aspects of the event never have to end. People can communicate, watch content at their leisure, and attend webinars. Some communities even offer year-round audience engagement.

Most technologies are already in-use, event embraced by event planners. Some technologies are still in its infancies. Regardless, the event industry is on the verge of a new phase of innovation. Exciting times!

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About Us: WEEcommunicate.com specializes in innovative customer engagement technologies. Our All-In-One Cloud Software Solution empowers organizations to market intelligently, increase lead-to-sales conversions, and reduce IT costs dramatically through our proprietary cloud technology platform. We offer an APP Suite with a full set of APPs to support most business models online at low cost.