Privacy
Sunday, September 1, 2024
/Michael Kettenring
Giving members or customers a secure area where they can address concerns and see personalized content is proven to boost engagement and make them know how valued they are. Millennials especially prefer self-help portals ... ...
Saturday, February 17, 2024
/Michael Kettenring
Marketeers may already get a high blood pressure reading this. But it is not all bad. Here is an easy guide to make your marketing GDPR and CCPA proof. ...
Sunday, February 19, 2023
/Michael Kettenring
Every marketeer is seeking the right balance between an effective campaign and staying within the boundaries of the law. Read more about the CAN-SPAM Act. ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Thursday, February 16, 2023
/Michael Kettenring
Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points... ...
Wednesday, February 15, 2023
/Michael Kettenring
The conflict between marketing personalization and customer privacy is an ongoing challenge faced by marketers in the digital age. It stems from the fact that, on the one hand, marketers want to use customer data to understand their behavior.... ...
Friday, September 23, 2022
/Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
Monday, November 29, 2021
Apple announced the release of a new privacy feature in iOS 15 and Mac OS Monterey. Why may this important to you? It matters, if you are using email campaigns to reach out to your audience. ...
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