Apple announced the release of a new privacy feature in iOS 15 and Mac OS Monterey. Why may this important to you? It matters, if you are using email campaigns to reach out to your audience.
Your contacts using Apple Mail now have the option to enable a new feature called Mail Privacy Protection, which will limit the ability to accurately determine:
This change may affect how marketers measure the success of their email campaigns and how they engage their contacts. Check your email campaign software provider for more details.
WEEcommunciate.com integrates with Mailchimp as a leading email campaign software. Mailchimp has promised that:
Mailchimp has just published an article to address these questions:
Please sign in to your Mailchimp admin panel to read more about these changes.