News & Trends
Friday, December 2, 2022
/Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
Monday, November 14, 2022
Looking ahead starts with looking back. How did we get here? Only then we can even imagine what comes next. So, let’s make a short list of anxiety-filled moments in the recent past: ...
Wednesday, October 26, 2022
/Michael Kettenring
When you send the right email to the right person at the right time, your subscriber opens, clicks, and may make a purchase right there. Is this all you need to know about successful email marketing? ...
Friday, September 23, 2022
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
Monday, August 29, 2022
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
Monday, July 11, 2022
It is easy enough these days to set up an online store and sell your products and services online. But before you do this, take time to ensure that you do everything right. As soon as you charge credit cards or debit bank accounts of your customers ...
Thursday, January 13, 2022
/Michael Kettenring
Entering a new phase of digital transformation - Of course, the current pandemic is largely to blame as it has triggered a slew of unintended consequences. ...
Monday, December 20, 2021
/Michael Kettenring
Log4j is a java-based software library developed by Apache. Cyber security companies have alerted the public that hackers can exploit log4j to gain entry to systems. This is a critical security risk. ...
Monday, November 29, 2021
Apple announced the release of a new privacy feature in iOS 15 and Mac OS Monterey. Why may this important to you? It matters, if you are using email campaigns to reach out to your audience. ...
Wednesday, July 14, 2021
/Michael Kettenring
Keeping attendees engaged seems to pose a major challenge in virtual events. It is simply too easy to wander off in your mind, or literally walk away when watching a session. ...
Tuesday, June 29, 2021
/Michael Kettenring
While the year 2020 put the event industry to a standstill, we all thought 2021 would return our life back to normal. Well, 2021 proved us wrong so far! ...
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