News & Trends

Knowing Your Members – a Key Success Factor in Uncertain Times

Knowing Your Members – a Key Success Factor in Uncertain Times

Friday, December 2, 2022 /Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
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2023 - What comes next for Event Planners

2023 - What comes next for Event Planners

Monday, November 14, 2022
Looking ahead starts with looking back. How did we get here? Only then we can even imagine what comes next. So, let’s make a short list of anxiety-filled moments in the recent past: ...
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4 Tips To Generate More Leads With Your Next Email Campaign

4 Tips To Generate More Leads With Your Next Email Campaign

Wednesday, October 26, 2022 /Michael Kettenring
When you send the right email to the right person at the right time, your subscriber opens, clicks, and may make a purchase right there. Is this all you need to know about successful email marketing? ...
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What can Membership Associations expect in 2023?

What can Membership Associations expect in 2023?

Friday, September 23, 2022
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
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What is the right CRM for your Organization?

What is the right CRM for your Organization?

Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
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3 Steps to Master the Art of Personalized Marketing

3 Steps to Master the Art of Personalized Marketing

Monday, August 29, 2022
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
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Are you transacting online? Then PCI compliance is important to you!

Are you transacting online? Then PCI compliance is important to you!

Monday, July 11, 2022
It is easy enough these days to set up an online store and sell your products and services online.  But before you do this, take time to ensure that you do everything right. As soon as you charge credit cards or debit bank accounts of your customers ...
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A 2022 Outlook and IT Cost Trend Analysis

A 2022 Outlook and IT Cost Trend Analysis

Thursday, January 13, 2022 /Michael Kettenring
Entering a new phase of digital transformation - Of course, the current pandemic is largely to blame as it has triggered a slew of unintended consequences. ...
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Apache Log4j Vulnerability Poses Latest Security Risk

Apache Log4j Vulnerability Poses Latest Security Risk

Monday, December 20, 2021 /Michael Kettenring
Log4j is a java-based software library developed by Apache. Cyber security companies have alerted the public that hackers can exploit log4j to gain entry to systems. This is a critical security risk. ...
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Apple Email Privacy Update

Apple Email Privacy Update

Monday, November 29, 2021
Apple announced the release of a new privacy feature in iOS 15 and Mac OS Monterey. Why may this important to you? It matters, if you are using email campaigns to reach out to your audience. ...
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4 Ideas to engage more Attendees

4 Ideas to engage more Attendees

Wednesday, July 14, 2021 /Michael Kettenring
Keeping attendees engaged seems to pose a major challenge in virtual events. It is simply too easy to wander off in your mind, or literally walk away when watching a session. ...
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Top 5 Event Industry Trends 2021

Top 5 Event Industry Trends 2021

Tuesday, June 29, 2021 /Michael Kettenring
While the year 2020 put the event industry to a standstill, we all thought 2021 would return our life back to normal. Well, 2021 proved us wrong so far! ...
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