News & Trends
Sunday, February 19, 2023
/Michael Kettenring
Every marketeer is seeking the right balance between an effective campaign and staying within the boundaries of the law. Read more about the CAN-SPAM Act. ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Friday, February 17, 2023
/Michael Kettenring
Marketeers may already get a high blood pressure reading this. But it is not all bad. Here is an easy guide to make your marketing GDPR and CCPA proof. ...
Thursday, February 16, 2023
/Michael Kettenring
Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points... ...
Wednesday, February 15, 2023
/Michael Kettenring
The conflict between marketing personalization and customer privacy is an ongoing challenge faced by marketers in the digital age. It stems from the fact that, on the one hand, marketers want to use customer data to understand their behavior.... ...
Wednesday, February 8, 2023
/Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
Sunday, February 5, 2023
/Michael Kettenring
If you are an event planner, then your life has totally changed in the last 2 years. Let’s start with the good news: events are back and there is a huge demand for on-site events in 2023. More events mean more venues, food, room blocks ... ...
Friday, January 27, 2023
/Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
Monday, January 23, 2023
/Michael Kettenring
If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...
Friday, December 2, 2022
/Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
Monday, November 14, 2022
Looking ahead starts with looking back. How did we get here? Only then we can even imagine what comes next. So, let’s make a short list of anxiety-filled moments in the recent past: ...
Wednesday, October 26, 2022
/Michael Kettenring
When you send the right email to the right person at the right time, your subscriber opens, clicks, and may make a purchase right there. Is this all you need to know about successful email marketing? ...
Friday, September 23, 2022
/Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
Monday, August 29, 2022
/Michael Kettenring
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...
Monday, July 11, 2022
It is easy enough these days to set up an online store and sell your products and services online. But before you do this, take time to ensure that you do everything right. As soon as you charge credit cards or debit bank accounts of your customers ...
Thursday, January 13, 2022
/Michael Kettenring
Entering a new phase of digital transformation - Of course, the current pandemic is largely to blame as it has triggered a slew of unintended consequences. ...
Monday, December 20, 2021
/Michael Kettenring
Log4j is a java-based software library developed by Apache. Cyber security companies have alerted the public that hackers can exploit log4j to gain entry to systems. This is a critical security risk. ...
Monday, November 29, 2021
Apple announced the release of a new privacy feature in iOS 15 and Mac OS Monterey. Why may this important to you? It matters, if you are using email campaigns to reach out to your audience. ...
Wednesday, July 14, 2021
/Michael Kettenring
Keeping attendees engaged seems to pose a major challenge in virtual events. It is simply too easy to wander off in your mind, or literally walk away when watching a session. ...
Tuesday, June 29, 2021
/Michael Kettenring
While the year 2020 put the event industry to a standstill, we all thought 2021 would return our life back to normal. Well, 2021 proved us wrong so far! ...
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