Engaging Member Programs – The Untapped Potential
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Engaging Member Programs – The Untapped Potential

Engaging Member Programs – The Untapped Potential

Wednesday, February 8, 2023 / Michael Kettenring

Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. So, it makes sense to allocate some marketing budget to retain these members. 

Engaging member programs are initiatives that organizations implement to increase member involvement and promote loyalty.

Here are 5 examples of powerful Member Programs:

1. Loyalty Programs

Loyalty programs are a popular way to engage members in various industries, including retail, hospitality, and healthcare. These programs reward members for their continued support and loyalty, offering perks such as exclusive discounts, free products or services, and other incentives. This is a great opportunity for associations look at these industries and borrow some ideas.

2. Ambassador Programs

Organizations can create ambassador programs to empower members to act as brand advocates. Ambassadors represent the organization and promote its events and products in their communities or on social media. Ambassadors receive training and resources to help them effectively communicate the organization's message and goals. By creating a sense of ownership and investment in the organization's mission, ambassadors can become a valuable asset for building a strong and engaged membership base.

3. Online Communities

Creating online communities allows members to interact with each other and the organization in a more social and engaging way. Members can share knowledge and experiences, ask for advice, and participate in discussions. Online communities also provide a platform for organizations to gather feedback from members and create more personalized engagement experiences.

4. Mentorship Programs

Mentorship programs allow members to share their expertise and experience with others in the organization, creating a sense of camaraderie and support. These programs pair members with mentors who can provide guidance and advice, helping them develop new skills and build their professional networks.

5. Exclusive Events

Hosting exclusive events for members creates a sense of exclusivity and appreciation, making members feel valued and engaged. These events can include private tours, member-only workshops, or VIP access to events or performances. By providing unique and exciting experiences, organizations can foster a stronger connection with their members and increase loyalty.

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