Blogging can help with search engine optimization (SEO), which is part of driving organic traffic to your organization's website. Google, Bing and Yahoo always look for original content about interesting topics. Good content can help you increase your ranking on search engines tremendously.
With a blog, you distribute information, help readers and demonstrate your knowledge. It is non-threatening and very convenient for your readers to engage with you at their convenience.
Fresh content is what builds your business's credibility. If a lead visits your website and sees noticeably outdated or inaccurate information, they're going to leave, and your bounce rate will skyrocket. Updated content on the other hand can boost your domain authority and brand personality. This may sound technical, it, however, is a critical element of online marketing.
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