Friday, September 1, 2023
/Michael Kettenring
Associations collect an immense amount of data from their members each and every day. Let's just think about all the touch points, interactions, and transactions, attended events between active members and the association's team over time. ...
Tuesday, August 1, 2023
/Michael Kettenring
It is no secret that work overload can lead to exhaustion and employees resigning. As a result, HR departments are looking for new and effective ways to retain team members and help their team to reduce stress. ...
Monday, July 17, 2023
/Michael Kettenring
Our research team has looked at the latest Artificial Intelligence applications and how they can positively affect associations. ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Thursday, February 16, 2023
/Michael Kettenring
Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points... ...
Wednesday, February 15, 2023
/Michael Kettenring
The conflict between marketing personalization and customer privacy is an ongoing challenge faced by marketers in the digital age. It stems from the fact that, on the one hand, marketers want to use customer data to understand their behavior.... ...
Friday, January 27, 2023
/Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
Thursday, January 26, 2023
/Michael Kettenring
It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...
Sunday, December 4, 2022
/Michael Kettenring
Every day your business creates an overwhelming amount of data. Analytics tools such as Google Analytics deliver massive reports about traffic data to your website, but they are often overwhelming. ... ...
Friday, December 2, 2022
/Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
Monday, August 29, 2022
/Michael Kettenring
Studies show that more than 70% of today’s customers expect every interaction with a business to be personalized – or they lose interest or even their confidence in you. It is more important than ever to “know” your customer at all times ... ...