Recurring Revenue Models

Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...

The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...

Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...

It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...

If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...

An all-in-one software and piecemeal software refer to two different approaches to technology solutions for organizations. ...

We are introducing our latest version 3.2. This is a comprehensive version upgrade with many new features, focusing on two main topics: Email Marketing and Personal Meeting Room ...