Recurring Revenue Models
Sunday, September 1, 2024
/Michael Kettenring
Giving members or customers a secure area where they can address concerns and see personalized content is proven to boost engagement and make them know how valued they are. Millennials especially prefer self-help portals ... ...
Wednesday, July 17, 2024
/Michael Kettenring
Our research team has looked at the latest Artificial Intelligence applications and how they can positively affect associations. ...
Wednesday, May 22, 2024
For innovators in the cloud, building and nurturing online communities can be a rewarding and impactful endeavor. For associations, it is a mission-critical part of its business model.
Here are ten tips to help you build successful online communitie ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Wednesday, February 8, 2023
/Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
Friday, January 27, 2023
/Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
Monday, January 23, 2023
/Michael Kettenring
If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...
Monday, January 9, 2023
/Michael Kettenring
An all-in-one software and piecemeal software refer to two different approaches to technology solutions for organizations. ...
Sunday, November 14, 2021
We are introducing our latest version 3.2. This is a comprehensive version upgrade with many new features, focusing on two main topics: Email Marketing and Personal Meeting Room ...
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