Content Management
Friday, September 1, 2023
/Michael Kettenring
Associations collect an immense amount of data from their members each and every day. Let's just think about all the touch points, interactions, and transactions, attended events between active members and the association's team over time. ...
Friday, September 1, 2023
/Michael Kettenring
Giving members or customers a secure area where they can address concerns and see personalized content is proven to boost engagement and make them know how valued they are. Millennials especially prefer self-help portals ... ...
Monday, July 31, 2023
/Michael Kettenring
What does Artificial Intelligence (AI) have to do with event planning you might ask? The short answer is that AI may be “the” differentiator that can set you as an event planner apart from the crowd. ...
Monday, July 17, 2023
/Michael Kettenring
Our research team has looked at the latest Artificial Intelligence applications and how they can positively affect associations. ...
Tuesday, July 4, 2023
Jumpstart your marketing and get in front of your customers again. Here are some ideas making this easy. ...
Saturday, July 1, 2023
You put a lot of time and money into your online newsletter campaigns. It is just good practice to make the most out of it. A newsletter is a complex undertaking that consists of many individual elements all chained together. ... ...
Monday, May 22, 2023
For innovators in the cloud, building and nurturing online communities can be a rewarding and impactful endeavor. For associations, it is a mission-critical part of its business model.
Here are ten tips to help you build successful online communitie ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Friday, February 17, 2023
/Michael Kettenring
Marketeers may already get a high blood pressure reading this. But it is not all bad. Here is an easy guide to make your marketing GDPR and CCPA proof. ...
Wednesday, February 8, 2023
/Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
Friday, January 27, 2023
/Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
Thursday, January 26, 2023
/Michael Kettenring
It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...
Monday, January 23, 2023
/Michael Kettenring
If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...
Wednesday, October 26, 2022
/Michael Kettenring
When you send the right email to the right person at the right time, your subscriber opens, clicks, and may make a purchase right there. Is this all you need to know about successful email marketing? ...
Friday, September 23, 2022
/Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
Wednesday, August 31, 2022
/Michael Kettenring
Events are back after 2 years of suffering from the effects of Covid, literally! ... ...
Tuesday, March 1, 2022
/Michael Kettenring
Introducing our latest new APP: Customer Service Manager. Simplify your service tickets management. ...
Wednesday, July 14, 2021
/Michael Kettenring
Keeping attendees engaged seems to pose a major challenge in virtual events. It is simply too easy to wander off in your mind, or literally walk away when watching a session. ...
Tuesday, June 29, 2021
/Michael Kettenring
While the year 2020 put the event industry to a standstill, we all thought 2021 would return our life back to normal. Well, 2021 proved us wrong so far! ...
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