Community Building
Monday, September 25, 2023
/Michael Kettenring
68% of consumers say they are willing to pay more for products and services from a brand known to offer good customer service experiences. For 86%, good customer service turns one-time clients into long-term brand champions. ...
Friday, September 1, 2023
/Michael Kettenring
Associations collect an immense amount of data from their members each and every day. Let's just think about all the touch points, interactions, and transactions, attended events between active members and the association's team over time. ...
Friday, September 1, 2023
/Michael Kettenring
Giving members or customers a secure area where they can address concerns and see personalized content is proven to boost engagement and make them know how valued they are. Millennials especially prefer self-help portals ... ...
Monday, August 7, 2023
/Michael Kettenring
According to a report by Grand View Research, the global chatbot market size is expected to reach USD 1.25 billion by 2025, growing at a CAGR of 24.3% from 2020 to 2025. These numbers speak for themselves... ...
Monday, May 22, 2023
For innovators in the cloud, building and nurturing online communities can be a rewarding and impactful endeavor. For associations, it is a mission-critical part of its business model.
Here are ten tips to help you build successful online communitie ...
Sunday, February 19, 2023
/Michael Kettenring
Every marketeer is seeking the right balance between an effective campaign and staying within the boundaries of the law. Read more about the CAN-SPAM Act. ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Thursday, February 16, 2023
/Michael Kettenring
Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points... ...
Wednesday, February 8, 2023
/Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
Friday, January 27, 2023
/Michael Kettenring
It's more cost-effective to retain existing members than to acquire new ones. Acquiring new members can be expensive, as it often requires marketing, advertising, and other promotional efforts. Let us look at the 5 most effective marketing tools ... ...
Thursday, January 26, 2023
/Michael Kettenring
It is not an easy decision for any organization to invest into technologies. The ever increasing speed in which technologies gets obsolete, the difficult process to implement, train, launch, and operate new APPS require a team of IT specialists... ...
Monday, January 23, 2023
/Michael Kettenring
If you run a member-based organization, then membership growth will most probably be one of the key KPI’s. This puts member recruitment front and center unless the main source of income is non-member dues related. Here are some tools for you... ...
Monday, January 9, 2023
/Michael Kettenring
An all-in-one software and piecemeal software refer to two different approaches to technology solutions for organizations. ...
Friday, December 2, 2022
/Michael Kettenring
Mission-based organizations like associations are in the business of taking care of the people they serve—members. And, inherent in the process of taking care of members, there are common challenges like how to recruit, engage, and retain them. ...
Friday, September 23, 2022
/Michael Kettenring
Covid has left its scars everywhere. The impact on associations proved to be exceptionally severe. “Member Engagement” as the primary function of many associations came to a hold as it relied on in-person events. Well, this is old news, right? ...
Monday, September 19, 2022
There is no shortage of CRM systems (Customer Relationship Management system) these days. Every IT vendor promotes its type of CRM using similar buzzwords. Naturally, clients are easily confused and may choose the wrong software. ...
Wednesday, August 31, 2022
/Michael Kettenring
Events are back after 2 years of suffering from the effects of Covid, literally! ... ...
Tuesday, July 12, 2022
Imagine you can generate new contacts and leads, nurture them, convert them into customers, and even transact with them using a single software platform. Maybe even host weekly webinars, and send out surveys to collect feedback? ...
Tuesday, March 1, 2022
/Michael Kettenring
Introducing our latest new APP: Customer Service Manager. Simplify your service tickets management. ...
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