Resources Archive
Tuesday, February 28, 2023
As part of our maintenance program, we have compiled this list of updates ...
Sunday, February 19, 2023
/Michael Kettenring
Every marketeer is seeking the right balance between an effective campaign and staying within the boundaries of the law. Read more about the CAN-SPAM Act. ...
Saturday, February 18, 2023
/Michael Kettenring
Of course, predicting the exact future of associations is difficult, if not impossible. It is dependent on various factors such as technological advancements, economic trends, cultural changes, and more. ... ...
Saturday, February 18, 2023
/Michael Kettenring
The most dangerous competitors are those you do not see coming. Most famous: Nokia and Motorola have experienced this when Apple launched the first iPhone basically disrupting and reinventing the cell phone industry in 2007. ... ...
Friday, February 17, 2023
/Michael Kettenring
Marketeers may already get a high blood pressure reading this. But it is not all bad. Here is an easy guide to make your marketing GDPR and CCPA proof. ...
Thursday, February 16, 2023
/Michael Kettenring
Event technology has become an integral part of our event strategies. Not only does technology appeal to the younger generation of attendees. Event technology solves many common event planning pain points... ...
Wednesday, February 15, 2023
/Michael Kettenring
The conflict between marketing personalization and customer privacy is an ongoing challenge faced by marketers in the digital age. It stems from the fact that, on the one hand, marketers want to use customer data to understand their behavior.... ...
Wednesday, February 8, 2023
/Michael Kettenring
Often associations put member services on “Cruise Control” after spending their marketing budget to sign them up. As a result, churn rates are high, because members feel a lack of value offered to them. ... ...
Sunday, February 5, 2023
/Michael Kettenring
If you are an event planner, then your life has totally changed in the last 2 years. Let’s start with the good news: events are back and there is a huge demand for on-site events in 2023. More events mean more venues, food, room blocks ... ...
Wednesday, February 1, 2023
Let us start 2023 with a whole new outlook of what is possible! Meet WEEcommunicate Version 6.0. This latest version of our All-In-One Software Solution for Associations and Event Planners has built-in two major components our clients have asked for: ...
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