WEEcommunicate.com has been founded by entrepreneur Michael Kettenring to create an innovative one-stop solution for Marketing and Sales Technologies. Michael and his team has more than 20 years of experience in transforming marketing initiatives into cloud-based technologies for large enterprises and mid-sized organizations.
The first application empowered an association to manage members, events, sponsors in 2002. The very same framework served as the exclusive platform for large enterprises as well as mid-sized customers until 2012. In 2013/14 we totally redesigned the framework utilizing the latest innovations in the cloud such as HTML5 and WebRTC. These innovations and the trend towards virtual conferences led to our latest version, and our proprietary Virtual Event Experience Platform, introduced in September 2020.
The year 2020 will be one for the history books. Not only did it cause incredible hardship for people around the world - it also triggered an unparalleled push of innovation. The way we seek entertainment, the manner in which we engage with others, our decisions how we interact are fundamentally changing.
We will all embrace the virtual world much more than ever before. E-commerce, online shopping is experiencing a new push. Technologies will be developed to create this new immersive shopping experience with 360 degree views, mimicking natural real life shopping.
Of course, onsite conferences and events will come back because the “personal touch” between humans cannot be replaced ever. Virtual events, however, are to become a steady companion. It allows event planners to reach out to new target groups at a lower price. Consumer behavior and expectations are about to evolve the more virtual events are used to connect to audiences. This will inspire new user journeys and a new user experience - and over time we will let go of merely copying real world behavior. This means that avatars as we know them today will be replaced by more dynamic elements to express individualism.
Experience platforms like WEEcommunicate.com, production and streaming technologies will respond to these challenges with new engagement and interaction ideas. Put your seat belts on! The future will be exciting!